Healthcare Marketing Education

BroadcastMed Sweeps Annual eHealthcare Awards

At BroadcastMed, we take pride in the work we do for our clients and are grateful for the consistent awards and recognition we receive. Specifically, we are the proud recipient of numerous eHealthcare Awards – a testament to our innovative efforts in delivering groundbreaking clinical content and world-class customer service.

What are the eHealthcare Awards?

The eHealthcare Leadership Awards Program recognizes the very best websites and digital communications of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, and suppliers. An independent panel of healthcare and digital communications experts evaluates each entry, with criteria including design, usability, health content, interactivity, and overall impression. 

This leading awards program, which draws some 1,000 entries, not only recognizes the very best websites and digital communications of a wide range of healthcare organizations but highlights the critical role of digital communications in achieving a healthcare organization’s business objectives. The eHealthcare Leadership Awards gives recognition to the work that goes into creating excellent health websites and business improvement initiatives.

The Critical Need for Effective Digital Communication 

Digital communication is a concept that has constantly gained value over the last few years. We are in the digital age, after all, and technology will only advance further. Brands, businesses, and organizations across all industries endeavor to seamlessly exchange information through digital media. Quality has become paramount to stand out above the rest of the digital noise.

Digital health, in particular, is a salient branch of healthcare that employs routine and cutting-edge forms of information and communication technology to successfully address health needs. During a global crisis such as the COVID-19 pandemic, digital communications have proven to be vital in helping healthcare organizations stay connected, save lives, and protect communities all over the country.

BroadcastMed Takes Award in New Category

There are 22 categories for this 22nd annual program, including a special category for COVID-19-related communications, as well as two new categories. 

One new category is Best Digital Leadership in Health Equity, Diversity, and Inclusion that recognizes the value of breaking down systemic barriers and biases around race, gender, sexual orientation, religion, age, or disability that negatively impact health outcomes. It also demonstrates the ways an organization is leading in these efforts from a digital perspective. 

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The other category is Best Landing Page or Microsite that focuses on a critical element of any digital campaign. For instance, a landing page or microsite may be utilized to promote a service line, product, rebranding, special event, internal communications effort, or for other marketing goals, and effective marketing content, design, clarity, ease of path, and results, all come into play for its successful execution.

BroadcastMed won an award in both new categories.

21 Awards for 2021

BroadcastMed brought home 21 awards from the annual eHealthcare Awards. These awards are designed to recognize companies for their stellar achievements in medical content marketing.

BroadcastMed's awards for 2021 include: 

  • Best Clinical Content – BroadcastMed - eHealthcare Organizational Commitment Award

  • Best Digital Leadership in Health Equity, Diversity, and Inclusion – Black AIDS Institute/BroadcastMed

  • Platinum, Best Digital Marketing Campaign – MD-ID™ Campaign - Roswell Park Cancer Institute/BroadcastMed

  • Platinum, Best Digital Marketing Campaign – Ohio State MD Connect/BroadcastMed

  • Gold, Best Digital Marketing Campaign – MD-ID™ LIVE Event Campaign - Cryolife/BroadcastMed

  • Platinum, Best Healthcare Content – Keck Medicine of USC/BroadcastMed 

  • Platinum, Best Healthcare Content – MUSC Health/BroadcastMed  

  • Gold, Best Healthcare Content – Johns Hopkins Medicine/BroadcastMed

  • Platinum, Best Healthcare Content – Penn Medicine/BroadcastMed

  • Platinum, Best Healthcare Content – Mount Sinai Health System/BroadcastMed  

  • Gold, Best Healthcare Content – The Ohio State University Wexner Medical Center/BroadcastMed  

  • Gold, Best Healthcare Content – Yale Medicine/BroadcastMed  

  • Gold, Best Healthcare Content – UCSF Medical Center/BroadcastMed 

  • Platinum, Best Healthcare Content – BroadcastMed

  • Gold, Best Landing Page or Microsite – Cooper Surgical/BroadcastMed  

  • Platinum, Best Internet Home Page – Cardinal Health/BroadcastMed 

  • Platinum, Best Site Design – Johns Hopkins Medicine/BroadcastMed  

  • Platinum, Best Rich Media – BroadcastMed  

  • Gold, Best Annual or Special Report – Mount Sinai Health System/BroadcastMed 

  • Platinum, Best Care/Disease Management – Smith + Nephew Live Surgery/BroadcastMed  

  • Gold, Best Care/Disease Management – W.L. Gore & Associates/BroadcastMed

The Mark Gothberg Organizational Commitment Award 

This year's Mark Gothberg Organizational Commitment Award marks the third for BroadcastMed. This award has hundreds of applicants but only five winners, and BroadcastMed is honored to be alongside the best leaders in digital communications. In 2020, BroadcastMed also received 13 awards, including this top distinction. 

Commitment to Quality, Service

BroadcastMed is a healthcare intelligence company impacting the future of medicine by producing, promoting, and distributing groundbreaking clinical content to healthcare professionals. The company powers more than 60 client-branded video portals and has an email list of more than 1.7 million healthcare providers . Twelve of the Top 20 U.S. News & World Report Honor Roll Hospitals are BroadcastMed clients. 

BroadcastMed is focused 100% on 360° of service for our clients. In addition to our accolades, we have an unmatched track record for deadline delivery, expansive subject matter expertise, and strong strategic consulting capabilities. BroadcastMed has cultivated a trophy case of world-class client organizations who depend upon our exceptional attention to detail and reliability and the trust we have developed with our content community. With almost 30 years of experience and 18,000 total media productions, no other company can match our healthcare media production and distribution experience, as well as deliver foresight on market and industry trends.

Ready to learn more about BroadcastMed's products and services. Contact us today online or call us at 1-800-880-8618.