MIKE CIABURRI: Hello, and thank you everyone for joining us on today's webcast, where we will be going over best practices for leveraging online data to gain a deeper understanding of your physician and HCP audience. To ultimately drive business outcomes for your organization. Just some housekeeping items before we get started. There's a submit a question button below, as well as survey questions on your right that will be changing throughout the program. We welcome you to engage with both of those, and we hope to get to all of your questions before the end of the program.

Just a reminder. This is part two of our ongoing series showcasing best practice ways of educating and engaging with your HCPs. If you missed part one, there's an on-demand link below, as well as a link to register to part three focusing on your digital ecosystem. This program will also be on demand starting tomorrow. For those that aren't familiar with Broadcast Med, Broadcast Med produces, promotes, and distributes groundbreaking clinical content to inspire the future of medicine.

With decades of science experience and partnerships, as well as commitment to world class customer service, Broadcast Med develops innovative content across every medium imaginable. Broadcast Med's proprietary AI-driven data yields unparalleled health care intelligence reporting, and insights that advances HCP's ability to deliver improved patient outcomes. Really quickly, I'd like to introduce my director of content marketing, Drew Chorzempa, and our data analyst, Kyle Hall.

DREW CHORZEMPA: Thanks Mike. It's great to be here today. For our viewing audience, you can see our first poll question that you can engage with at the top of the page. Now let's get this program started. To acquire quality data, it all starts with defining your target audience. When working on optimizing your physician outreach, identifying the most engaged health care providers is the number one priority. At Broadcast Med, we have a team of content marketing experts who work to identify these engaged physicians, as well as target by specialty, geography, and even claims data such as ICD-10, CPT, and prescription data.

There are many ways to build your opt-in health care provider database. Whether through registration through live events, having your own legacy database, growing membership organically through your existing website. But the quickest and most convenient way is to leverage access to the Broadcast Med member database, consisting of 900,000 AMA verified physicians, and over 300,000 advanced practice providers. Identifying your target audience is the first step to successful content marketing campaigns that will result in your ability to leverage the data that you collect from these campaigns.

MIKE CIABURRI: Thanks, Drew. You mentioned that the data is very important. But the quickest way to really get up to speed and get in front of those positions that matter most for our clients is to tap into Broadcast Med's membership that we've been developing for the past 27 years. What are some of the ways that our clients leverage our 900,000 AMA verified membership on a regular basis?

DREW CHORZEMPA: That's a great question. While we do have a 360 degree approach to content marketing, our clients primarily focus on direct email outreach. Now we know that physicians want to receive news, educational videos, live event alerts, CME course material, and other relevant communications by email. How do we know this? It's because we have polled our health care provider and physician database multiple times. And the responses come back resounding that email is the preferred channel to receive communications.

Their time is short, so it's very convenient and effective to send email marketing.

MIKE CIABURRI: So what does Broadcast Med do for our clients that really allows them to maximize and optimize the communications that they're doing to their physician audience and really get that maximum ROI that they can when they're doing any of their marketing. Again, to that HCP audience that they're looking to get in front of.

DREW CHORZEMPA: For our clients, we focus on a targeting by physician segments. Which is really important. So that we send relevant content depending on the type of campaign and specialty type. We also optimize email content, subject lines, pre-header texts, and campaign content. So that number one, your emails are delivered directly into the physician's inbox. And number two, the data you collect showcases stronger campaign results and identifies better overall success.

MIKE CIABURRI: I agree with you, Drew. I definitely see all of our clients opting mostly for our directed physician outreach. It allows them to target the physicians that are the most relevant to their organization, and would find the content the most engaging. But I do know that we have the specialty specific newsletters that we send out on a weekly basis that is a way to cast that wider net out to a larger, broader physician audience. Do you want to touch on that really quickly?

DREW CHORZEMPA: Absolutely. We do offer outreach via the Broadcast Med network. Our focus is to grow engagement and broaden reach for our clients by leveraging our Broadcast Med's specialty specific newsletters. We send over 700,000 specialty specific newsletters a week. And we also syndicate our clients content on broadcastmed.com. Now moving on, we do know firsthand that there's a lot of pressure on health care marketers. Their challenge to measure and report campaign performance and success metrics. All of Broadcast Med's content marketing capabilities are optimized to generate as much data as possible.

And the more data you have, the better you can report on content marketing campaign success. Now I'm going to toss it over to Kyle, and he's going to walk you through which data points have been historically focused on, what data points you should actually be focused on, and how the health care content marketing and analytics is evolving today.

KYLE HALL: Thanks, Drew. Odds are if you're watching this, you've been looking at opens and clicks for quite a while. While those are still important today in email and content marketing, with the nature of the internet and privacy and security evolving, rapidly every day, we do need to move beyond that a little bit. And what does that look like? That looks like focusing on site engagement, content engagement, registration, and other calls to action based off of what content you're putting out into the world.

And that's where Broadcast Med really steps in. Managing all that on your own can be difficult. You have to make sure you have the right tagging in place, you have to be pulling reports, you have to be training employees to understand and connect all those dots for you. And the Broadcast Med system, everything we do from content creation to finally reporting on value, is optimized for that and your team. We're the experts, making sure all of your value is reportable. And that you're not missing any opportunities for physician outreach, follow-up, or additional engagement.

DREW CHORZEMPA: Great points, Kyle. Do you mind pulling up some analytics platforms that our audience might be familiar with today?

KYLE HALL: Sure. If we can bring up full screen what I have. We can see what I'm sure a lot of people are looking at every day, week, month. Google Analytics. Everything is in here. It's customizable, it's free, for most people. And you can really do anything you want. It's a sandbox, there's a lot of open ended opportunities. But it really is isolated to your engagement. And one of the big things about working with Broadcast Med is we work in the health care intelligence space with a lot of high-priority names and brands.

And what we can do is we are able to layer in an additional segment analysis to see how you're stacking up against similar organizations. So not only you're seeing your visits, your plays, out links, key interaction points. But you're also seeing how are we doing this month? Are we keeping up with the pack, are we stagnating? Are people playing our videos as often as they're playing other people's videos? We have clients using CME course and enduring education materials. So you want to make sure that those, that content is staying relevant and engaged with. And understanding what to do when it isn't engaging anymore.

How do you archive and retire it? How do you identify what content needs to be archived?

DREW CHORZEMPA: You mentioned Google Analytics and identifying content that's relevant to physicians, as well as site benchmarks and how to measure campaign success. How does Broadcast Med take reporting to the next level, and what are the benefits of Broadcast Med reporting over Google Analytics?

KYLE HALL: Sure, Drew. If I can bring up the screen that has our reporting analytics on it, I can talk through some of those points for our viewers. The first thing starts with having experts working directly with your team and optimizing your reporting funnels, engagement, and action monitoring from day one. Google Analytics has little to no support. It's on the team to figure out. It's trial and error. Hopefully you have some really top notch employees internally that have best practices in their back pockets. But here at Broadcast Med, it's all we're doing every day.

So the platform and the content is optimized to bring in that relevant value and ROI to ensure campaigns can be proven successful. The Broadcast Med dashboard is optimized for media engagement. Google will-- while it can be upgraded and adapted to pretty much any environment, Broadcast Med is going to really focus on the content that's being presented and created by teams working with Broadcast Med. We have the video engagement metrics, we have course engagement metrics, documents, news articles. We have benchmarks for how each of those different types of content should be engaged with.

And we have experts to help educate your team along the way. Whether it's large team calls with 5 to 10 people on it, making sure different service line heads are aware of how the content in heart and vascular or product A are performing. Or it's helping capture top level quarterly analysis data to put together slide decks and presentations to take to your C-suite to show why your marketing initiatives have been successful this year.

MIKE CIABURRI: Yeah, Kyle. That's a really good point. And one of the other things you didn't mention is the tracking of those strategic calls to actions that we're actually driving these physicians to these web portals for in the first place. Whether it be starting an online referral or clinical trial for our hospital partners. Or our industry partners that are looking to connect with sales reps or some of the trainings that they have on their products. As well as maybe the medical education that both our hospital and industry partners have.

If you join us next program, it's really going to kind of show you how you can tie everything together with a digital ecosystem. Where it's the content, the promotion. And then the content hub that has this sort of bear trap of getting these physicians on the portal and have them take that ultimate transaction that you're looking for. Again, the referrals, the finding time with a sales rep. All of those key strategic calls to actions. And how all of this ties together for those business objectives that we're looking to have, with all of this content and promotion that we're putting out there.

KYLE HALL: Yeah, Mike. And that really has been at the top of our minds here at Broadcast Med. It's important to identify the key individuals that are coming through and taking those calls to actions. But sometimes you're getting those individuals so close. And if you could just think to yourself, well, how could I identify them before they identify themselves? And that's kind of something really exciting that's been happening at Broadcast Med. We've been working on our mDNA technology, building off of the past few years of MD-ID technology.

And what this will allow us to do is to drill down into these AMA verified physician records, identify what they're doing, and kind of what they're not doing. If they're not taking that final step, why aren't they? And how do we get them to come through? But we're also letting you know who they are. So there's more tools in your sales reps hands, your physician liaisons hands, to get that key thought leader engaged with your company.

MIKE CIABURRI: Yeah, Kyle. We are obviously very excited for mDNA and what that will allow our clients to do. And the power that will let them leverage off the data that we're able to collect for them is really going to be eye opening. Before we go on to the next segment with Drew, I just want to just remind the audience that there's another poll question up, coming up. We would really appreciate it if you took a second and were able to answer the poll questions as they come up. And just another reminder, there's a submit a question button below.

And also we have some experts waiting right now, if you did want to have any sort of one on one consultation about your team's current data capabilities and how you can take it to the next level. Again, we have colleagues waiting to have conversations with you now if you just click this button. It'll take you right to a one on one conversation. Drew, I think you wanted to go into some of the importance of data in marketing. You want to take it away?

DREW CHORZEMPA: Yeah, I want to talk about transforming and optimizing the health care provider digital journey. We're able to perform an analysis on the data that we capture to acquire a deeper level of insight on health care providers and their digital journeys and user actions. We also could see real time performance, which allows you to take immediate action. So one example of that is a live event. If a physician attends, let's say, four live events for a knee surgery product that's hosted by a medical device company, we're able to then capture a user profile.

We can report back how long they watched each live knee surgery. We could see, hey, maybe they might have clicked on contact a representative button, but did not go through and end up contacting a sales rep. Then we're able to turn over these leads, warm leads and hot leads, over to the sales team and have them follow up for appropriate sales action. This allows us to provide actionable insights into current and future campaigns, live events. We're able to boost marketing campaign performance overall with this data.

And our MD-ID technology, as well as our mDNA reporting tool, provide very valuable insight. And they allow us to develop these physician user profiles that are very valuable and could improve ROI.

KYLE HALL: Drew, if I could add something else there. It's not just the content outside of the event. Broadcast Med's platform has really been optimized for capturing engagement during the live event user journey. That starts with pre-registration emails, getting people to download and add those calendar invites to their Outlook, Gmail. Submitting questions ahead of time to the presenters, to know what-- get the most out of the program for the participants. And all of that ties back to our MD-ID technology. We can identify that without having to do explicit form submissions.

We can tie together chat conversations. And pretty much any follow-up actions that our clients are looking to feature around their live events.

MIKE CIABURRI: Yeah. Thanks, Kyle. And with working with a singular source, like Broadcast Med, that it helps you not only create the content, promote the content. But really aggregate that data and connect those dots for you. Really is a cost saving driver. One vendor streamlining it, not multiple meetings. Having it all under one house that can basically, again, take over that entire digital ecosystem is really key. And it really is something that our clients really say is one of the benefits of working with Broadcast Med. And one thing that I don't know if we kind of touched upon this already.

But with our MD-ID or mDNA data tool powered by MD-ID, we're able to, again identify down to the user profile what these physicians are doing on your page. So that's something that's relatively new in the marketing space. That we can actually tie down specific dollars and specific actions to these users. So it gives you a true ROI on your marketing spend. We're really measuring something that was unmeasurable in the past. So not only can we directly tie a physician's journey on your website, but we can take that journey all the way through to transaction.

Again, referring that patient, finding time to meet with a sales rep. And again, it really allows our team to get down to the dollar to measure the impact that we're making for our clients.

DREW CHORZEMPA: Yeah. In regard to ROI, we're really excited about mDNA and MD-ID and how they can transform our clients day to day workflows, and the way they think about marketing. For the viewing audience, poll number three is now available for you to vote. Now I'm going to toss it over to Kyle to discuss Broadcast Med, and how we are getting ready to launch a reporting product and new updates to better leverage our clients' data.

KYLE HALL: First thing we're going to do is we're going to take a look at the dashboard. And for any existing clients out there, you're going to see something that looks a little bit familiar. But hopefully, we'll be able to show you some sneak peeks behind the curtain at what is to come in the next months with Broadcast Med. So the first thing we're taking a look at here is the MD-ID user funnel. Broadcast Med's technology. We've talked about optimization for tracking and identifying users. For the past few years, Broadcast Med provides that value to our clients in the form of the MD-ID physician funnel.

In here we're able to stratify users by type of engagement. What we're looking at right now is visitors, return visitors, people that have played a video, users that have completed a video, and then users that have taken a unique prospect action. Mike talked a little bit about that customization to make sure they're tied to the most valuable interaction points. Whether it's contact us now, clinical trials, refer a patient, download an e-book. There has been customization in there. This has been a really important tool because it allows our clients to understand how physicians are coming into the site.

How they're engaging with it, and maybe where they're having some trouble converting physicians through to that final endpoint. As we go on, the first thing I want to do is kind of quantify, well, what is MD-ID technology? MD-ID technology is Broadcast Med's proprietary tracking technology that's built into our platform from the ground up. It allows us to monitor and report engagement points on physicians tied back to the AMA master file that Drew mentioned earlier on our call. This allows us to identify key demographics about those physicians, such as NPI number, primary specialty, state, postal code.

And really understand who they are without having to have them provide that information to your organization. As we go down, the next part, we see how that MD-ID funnel really breaks out. So while there might be 14 users in that tier one prospect action, we can drill down and we can see who those 14 are. Whether it's Dr. Hill in New York, or Dr. Cleland in Massachusetts.

It is this identifying information that makes up the mDNA data collected by our MD-ID technology. It allows us to provide intelligent physician insights on all of the visitors that Broadcast Med is driving through your content marketing campaigns.

With the new access that we will have in our reporting dashboard, this reporting becomes available real-time. Instead of having to wait for a report to come out, or for a time to elapse, your team can come in next day and see which physicians have been engaging with the latest, greatest video and educational materials to physician audiences. You can understand who they are, where they are, and what content is resonating. In our new mDNA dashboard reporting, we've taken a step further from the MD-ID funnels that Broadcast Med has been producing for the past five years.

We allow you to drill down into our mDNA Asset Monitoring, which allows you to identify the content that is engaging the users the most. So you can create more compelling content that matches your physician's interests. It also allows you to understand which assets and how long and how often they're engaging with them. Are they coming through once a month, are they playing that video five times in a single day? Or are they playing five different videos over the course of a month?

Lastly, the mDNA expanded profile analysis allows you to see detailed engagement on the users, on your online properties. Including web page visits, content consumed, whether it's video plays, course completions. And, most importantly, those strategic calls to action that Mike highlighted earlier.

Understanding your most engaged physicians and advanced practice providers is what really matters most. It allows your team to create and understand the personas of those that engage, which really has two main impacts on your business. It allows your content creation teams to better craft content that's going to engage and drive new audience membership. And it's going to allow your marketing team to promote and put content out in front of those physicians and advanced practice providers that is going to continue to engage them, and create word of mouth referrals.

DREW CHORZEMPA: One of the most popular requests we get from some of our clients is segmentation by specialty. This allows us to hone in on key service lines. See what data and videos are being watched the most. Which ones are being watched the longest? What videos are getting the highest finish rates? And then take action to utilize this data and analysis to develop content that will engage physicians, and meet your organization's objectives. Another thing I wanted to reiterate was handing off to sales or physician liaison groups.

This allows our clients to get a deep, detailed funnel that they could take immediate action on. As I mentioned before, medical device. I gave you a scenario where a warm or hot lead would be passed along to a number of sales team for action. In the hospital setting, we see that our clients have their physician liaison groups reach out to physicians for referral opportunities. Overall, mDNA data and the funnel that we deliver allows health care marketers to take actionable insights immediately. So it's not just about opens and clicks anymore.

But rather, data that provides value and showcases return on investment. And that's really important to present to the C-suite and demonstrate the value and success of your marketing efforts.

MIKE CIABURRI: Yeah, Drew. That handoff that you're talking about between the marketing team and those people that will actually use it. Whether it be physician liaisons or those sales reps in the field. Reminds me of a story I just had with one of our best performing industry partners, a medical device client. They built their entire sales pipeline around our funnel reports. Each week, this client goes in, pulls these reports, distributes them directly to the sales reps based on their region. And they're able to attribute multiple, multiple different physician relationships that have been built directly off of these reports.

It's much easier to start that engagement, start that conversation with a physician, knowing that they've already engaged with your brand. That are familiar with your products, with your organization. So having this data, and being able to leverage it on the ground level with these physicians directly to build these relationships and nurture these physicians is key and vital. And really, the thing that should be done with marketing. And what data is meant for, and why it's so important to be collecting this data on a regular basis and understanding that digital footprint that these physicians are leaving on your online properties.

And, you know, I do-- we do have one final poll question here. Poll number five. Would like to just have, if the audience wouldn't mind taking a quick second, answering this question as well. I think that'll lead us right into the next section here, Drew.

DREW CHORZEMPA: And now I want to go through some key takeaways from today's webcast. Our mDNA data, powered by MD-ID technology, allows organizations to leverage data to increase your marketing team's ability to make changes in real time for your campaigns. Our reporting allows you to use data insights on marketing initiatives to maximize your marketing spend and impact business objectives. The data we capture allows you to provide your sales and health care provider outreach teams with information that's actionable, and generates immediate results.

And lastly, our reporting allows clients to demonstrate key performance and a calculable ROI by measuring what has been historically difficult and sometimes impossible to measure.

MIKE CIABURRI: Thanks, Drew. Now it's time for question and answer. We had a couple of quick questions come through here that I want to make sure we get a chance to get through. And one final comment I want to just make really quick is if we don't get a chance to get into your questions during the program, we'll make sure that somebody from Broadcast Med, one of our experts, does reach out to you individually. To make sure your question does get answered. And look out for that in the next day or so. We'll be reaching out personally to any questions that we don't have a chance to answer on this program.

First question comes in from a Marco D. He's asking, what is the role for IT involvement needed for these analytics to be available on our websites currently? Drew, you want to take that one?

DREW CHORZEMPA: Yeah, actually. There's a couple of options here. So I'm going to pass that over to Kyle to chime in.

KYLE HALL: Sure. So essentially, the Broadcast Med platform doesn't really need any IT involvement on our client's side. We do have options that can integrate with existing websites and platforms. But to integrate with those, it's pretty much as simple as using a tag manager, or something comparable to putting a Google Analytics tag in the header of your website.

MIKE CIABURRI: All right. This next question, it wasn't phrased exactly this way. But I think the point is, why is targeting so important when you are marketing out to the physician audience that you're looking to engage with? Kyle, I don't know if you want to kind of take the first swing at that?

KYLE HALL: Yes. So the quality of your data is always going to start with the engagement point. So, you could be producing the best looking video, have the most engaging speakers in a live event, or be putting out educational materials on the latest technology advancements in health care. But, if you're sending it to people that aren't going to be interested, you have a misalignment where you're sending heart and vascular content to a neurology audience, it's not going to get engaged with.

So making sure you have experts guiding that marketing outreach, to make sure there's a complete consistent through line from target audience to intended user action. That's why you really want to make sure you have that physician segment refined and targeted for your outreach.

DREW CHORZEMPA: Yeah, and just to add on to that, we do want to make sure that we target physicians that perform the most procedures and conditions. Also, prescription data comes into the equation here. That allows you to optimize campaigns and really drill down so that you're not kind of just sending out your content to physicians who weren't going to be engaged. We want to make sure it's relevant. So, yeah. Claims data does allow you to hone in on the physicians that do perform the most procedures that you want to identify. And then really laser focus your content marketing campaigns.

KYLE HALL: Yeah, Drew, that's a great point to make. It's really optimizing that marketing budget. Sometimes it would be great to reach out to hundreds of thousands of people in every communication. But in the real world, that's not the case. You're going to have to look at two comparable physicians on paper and try to make the best decision. And that's where claims data, prescription data, can really come in. Two physicians or advanced practice providers that look similar, but with the level of data that we can provide.

You can identify, well, we're going to have a better chance of success with John over Nancy.

MIKE CIABURRI: That's a good point Kyle, too. And going back to some of that cost savings and return on investment. With targeting, one thing I want to add is that you're really getting in front of the physicians that matter, and only those physicians that matter. And that way, while you may-- the cost perspective on that is, you're not spending extra money on those physicians that might not matter to your overall objective. So Kyle brought up the example of neurology content in front of cardiologists. Obviously, neurology content in front of cardiologists does not resonate with them.

So getting it in front of that cardiologist will probably cost you money. But making sure that it doesn't end up in the wrong hands, or not driving that initiative home, or that objective home for your organization, it's really a waste of time, effort, and money. So refining the targeting and identifying those key physicians that matter most to your organization really just helps maximize the impact that you can have from a marketing perspective. Just wanted to add that. Drew, there is a other question here regarding reporting.

And how frequent are your clients receiving these reports from your team? I don't know if you want to of go through how frequently clients are utilizing these reports?

DREW CHORZEMPA: Absolutely. That's a great question, Mike. And it does vary. And I'll have Kyle chime in. But I could lead off by saying, our clients access their reporting, some on a daily basis. They want to see what videos are being watched. They want to see how long they're being watched. Because it's not necessarily how- the most views. But, you know, what videos are being watched the longest? What videos need to be sunsetted into the sunset and expired? And then what content could they identify is performing well, so that they could go ahead and produce future content to continue to engage physicians?

So we do have clients that utilize, access their dashboards on a daily basis. Look at their video analytics, look at their documents and articles and everything in their dashboard. We also have a proprietary scoring algorithm, which I'll have Kyle elaborate on, that does allow you to kind of benchmark your channel and your content marketing campaigns against other, like, similar clients. So yeah. And then we do have monthly reports that we produce for all of our clients. They are consumed on a monthly basis.

And then we do have clients that have gave us feedback that they access the reports on a weekly or even bi-weekly basis. But one thing is clear. Access to the reporting dashboards and the monthly reports and email performance reports is critical for the evaluation of future content marketing campaigns. And overall, as we discussed today, demonstrating ROI and evaluating content to produce future content that's going to perform really, really well. I'll toss it over to Kyle. Let's see if he has anything to add on that.

KYLE HALL: It really all comes down to the dashboards that we've built for our clients. We saw some snippets of that during today's broadcast. And what we do is we really create a central hub for everything you're doing with Broadcast Med. You can come in and you can pull live data like you were in a Google Analytics setting. Put in a custom date range. You want to look at last quarter, you want to look at the last year, you want to look at yesterday. Whatever it is, the tool allows you to pull that data and get those insights over.

We hear all these stories about well, you know, Dr. Jones over in radiology saw that their video was out and out on the site. And they wanted to know how it was doing. So we have those tools so they can immediately get responses over. But the Broadcast Med relationship, when it comes to reporting. We are adaptable, we're here, we have experts that we do this every day. I think I may have said that before. But that's really the benefit. Especially as you're starting new initiatives, new service lines, new content creation opportunities.

Is we're here to help support the identification of, how are my KPIs doing? How do I communicate this to my C level suite to make sure that, hey, we started this whole brand new initiative. And, well, what did we get out of it? It used to always be really amorphous and difficult to understand. But all of that data is going to be in the dashboard. Whether it's data that the client can pull themselves, or it's reporting that Broadcast Med provides standard. Drew just mentioned those monthly reports.

Every campaign initiative, every live event, every educational course is going to have reporting created by Broadcast Med with our content marketing leads and our data analysts available to educate your internal team as necessary. To make sure they understand all the value that's coming through as well.

MIKE CIABURRI: Thanks for that insight, guys. We have one, just enough time for one more question here before we break. And again, if we didn't have a chance to get to your questions, we'll make sure we get to you at the end of the program. We'll reach out to you personally to get your questions answered. Because it does look like there's more questions than we have time for. But Kyle, there's a question here about customizations. How custom can you make these dashboards for your clients? I don't know. I know you have the most, your hands into this the deepest. So I don't if you want to take the first swing at that?

KYLE HALL: Answer is, yes. I've seen very few custom requests from our clients come through that we haven't been able to meet those needs. And that's kind of really the flexibility of working with Broadcast Med, and our optimize reporting platform. Is if you have a need, we can drill into, well, what exactly are you looking to pull? How do we pull it the most efficiently, and get it to you when you need it? We are able to work. It's our proprietary system. So if we want to optimize and evolve it to meet new client needs, digital marketing is rapidly evolving.

And that's why we felt the need to build this system ourselves. We're not reliant on a third party, Google Analytics. And Google Analytics decides to take a left turn, Broadcast Med has really built a platform that we own and can steer and make sure it's meeting all of our client's needs. In addition to that, we have support hours. And that's why we're here. Again, it's those experts on standby, ready to make sure that your marketing initiatives are as successful and can be seen as successful as they really are.

So, whether or not we can meet that need manually and get that report over to you when you need it, or build a subsystem that allows your team to have a custom feed of data for a specific need, we have those resources.

DREW CHORZEMPA: And just to add on to that, I would want to say. In terms of customization, we are always continuing to evolve our dashboard and our reporting systems. So you can see ongoing in the future. We continue to make development enhancements and roll them out in phases. So we're really excited about that, and about the capabilities that we're going to continue to infuse into our client dashboards and reports.

MIKE CIABURRI: Well thank you so much, Drew. And thank you Kyle as well for joining me today. And I want to say thank you to everybody at home watching us. We really appreciate the time you took, and we hope that you found it educational and informative. And that you'll take some of those key messages- key takeaways that Drew went over and be able to apply them to your marketing team's daily activities. Again, this program will be on demand. So if you did want to share this with your colleagues or come back and see any of the points that we brought up, check back to the same link and this program will be up shortly for you.

And we really hope that you are able to join us on part three, which is going to be focused on our digital ecosystem. Again, keeping all of your content, all of those strategic calls to actions, all of that reporting in that centralized ecosystem. It's going to be a great program. And something you won't want to miss. So again, thank you everyone for joining us today. And have a great rest of your afternoon. Goodbye.

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