BroadcastMed's mDNA™ Reporting, powered by our proprietary MD-ID™ tracking technology, goes beyond traditional web analytics to show you the exact identities and digital behavior of those health care professionals (HCPs) engaging with your website. Our new enhanced data system demonstrates tangible ROI from physician marketing initiatives by identifying leads for referrals and sales.
Visualize Individual HCP Actions Taken
mDNA™ Funnel Reports provide visibility into each physicians' digital journey across all your web properties. These reports are customized with your specific business objectives and allow for lead scoring of your organization's most qualified HCP opportunities. The funnel reports provide NPI-level insights into interactions on content and strategic calls to action, enabling you to optimize the effectiveness of your physician outreach efforts.
Identify the Content that Matters Most
Enhanced MD-ID™ monitoring provides you with a better understanding of what physicians are looking for and helps you identify relevant promotional opportunities for your digital marketing campaigns.
Identify the Content that Matters Most
Enhanced MD-ID™ monitoring provides you with a better understanding of what physicians are looking for and helps you identify relevant promotional opportunities for your digital marketing campaigns.
Access to HCP Data at Your Fingertips
The mDNA™ Expanded Profile Analysis tool provides you with a 360-degree view of an individual HCP's profile. This allows you to measure the level of engagement users take on your online properties, including all webpages visited, content consumed, and strategic actions taken (find a sales rep, refer a patient, clinical trials, etc.) This profile data can be accessed in real-time for personalized and timely outreach to engaged, qualified physicians in pursuit of your organizational objectives.
